Stas

Polyakov

Stas

Polyakov

Stas

Polyakov

Stas

Polyakov

Creative strategist & designer with 15+ years of experience in consumer social, fintech, and contemporary culture. Based in ꕤ Barcelona.

I guide founders & executives from 1 to N, helping them launch products, ideate, and cultivate brands that resonate with their core missions.

Within corporations, I typically lead SWAT-style design teams to test new hypotheses before entering new markets, reporting directly to top executives.

I step in as a temporary co-founder in early-stage startups, managing product design, branding, and HR with minimal resource use.

For businesses that reached their product-market fit, I craft strategies to streamline communication and product design, elevating creative teams from chaos to a comfortable rhythm.

Branding

Creative strategy

Digital Product Design

Product Strategy

Marketing design

Workshops

Creative & Art direction

Design HR

Recent clients & deliverables

Republic

The premier crowd-investing platform for early-stage ventures

Brand platform

Several product launches

Design & Product consulting

Design HR

Republic

The premier crowd-investing platform for early-stage ventures

Brand platform

Several product launches

Design & Product consulting

Design HR

A bank and product ecosystem for small and growing businesses. The main objective is to develop products that optimize the workload on entrepreneurs and assist them through a range of business development tools.

In 2021-2022, in collaboration with the client's growth, we developed a key brand idea that helped align the company's values with those of its clients. We refined the visual language twice and successfully launched two product lines: "Tochka Xs" and "Tochka XL".

Republic

The premier crowd-investing platform for early-stage ventures

Brand platform

Several product launches

Design & Product consulting

Design HR

Republic Note

A digital asset, backed by an evergreen private equity portfolio

Product strategy

Brand & product re-launch

Communication design

House Of Pitch

“Tinder” of cold news, raising and B2B offer pitches on a VC market.

Product Strategy

Product & marketing foundation design

Co-founder

Tochka Bank

An entrepreneur-friendly ecosystem of services with a personal touch.

Rebranding

Visual language design

Brand Strategy

2 banking products launch

Creative & Design consulting

Design HR

PIK

Leading european homebuilder

Branding workshop

Brand platform

Creative consulting

Starling & Cuttlefish

Agile transformation agency

Branding

Website design & launch

Chef Du Chien

Pastry & candies for pets

Branding

Website design

Packaging design

Fura

Logistics service reinventors

Branding workshop

Brand platform

BCS Group

Oldest investment house & ecosystem for investing

Ecosystem brand platform

Brand concept

2 banking products launch

3 products on consulting

Creative & Design direction

VDNH

Recreation and edutainment park

Digital wayfinding strategy

CX strategy

Product platform

Website design and launch

App design and launch

Interactive stele design

Bosco Fresh Fest

One of the most anticipated summer festivals

Branding

Event & Marketing assets design

Wayfinding system

CX advising

Yandex

Seamless digital services for everyday living

Creative & Design direction

First in-house agency

Brand platform & architecture

∞ brandings & rebrandings

∞ marketing campaigns

Design HR

… & countless other projects and hours of private consulting, training, workshops, research interviews, teaching at top creative schools, mentoring emerging and advanced designers, and continuous self-education.

… & countless other projects and hours of private consulting, training, workshops, research interviews, teaching at top creative schools, mentoring emerging and advanced designers, and continuous self-education.

ᝰ.ᐟ — Stas Polyakov