I take on ambitious, half-formed ideas and make them whole: a fresh pair of eyes and systems thinking to define the thing, build it, and launch it so it keeps running without me.
- Product design
- Product strategy
- Design systems
- Design and code
- AI products
- Brand identity
- Creative direction
- Design leadership
- Workshops
For 18 years I’ve done this for companies backed by Morgan Stanley, Valor, Sam Altman, a16z and Index Ventures.
I rebuilt Republic’s enterprise design system, where anyone can invest in a future SpaceX or Gumroad; designed complex dashboards and charts for Coinwatch and shipped them in React; took a16z-backed GetGen AI from nothing to its first release; and consulted on brand and product for Sizl as it raised $3.5M.
Years earlier I built Yandex’s first in-house design studio; launched three products for Tochka and led its rebrand; designed the digital wayfinding system for VDNH across its 300+ hectares; and shaped the brand platform for PIK, the CIS’s largest homebuilder.
On the side I build Typedump, a playground that surfaces what type designers build into their fonts and almost nobody ever finds. TypeTray does the same on the Mac, and Anclave is a panel that lives in the MacBook notch.
Off the clock I dig for leftfield electronica and disco, then file every find into playlists tuned to a condition: a blue hour, a long ride, a floor at peak time.